Perfect Corp. has made a bold stride into the luxury fashion arena with its recent acquisition of Wannaby Inc. This company is well-known for its cutting-edge virtual try-on (VTO) technology and an array of digital solutions specifically designed for the fashion industry.
With this new addition, Perfect Corp. aims to bolster its offerings in the luxury sector, reinforcing its status as a leader in the VTO landscape.
Wannaby’s Impact on Luxury Fashion
Based in Vilnius, Lithuania, Wannaby has cultivated partnerships with more than 30 esteemed luxury brands, enabling shoppers to virtually experience high-end products like shoes and handbags before making a purchase.
Prior to this deal, Wannaby had integrated into Farfetch in 2022, enhancing its reach and capabilities.
A Vision for Innovation
Alice Chang, the visionary Founder and CEO of Perfect Corp., shared her enthusiasm for how this acquisition will elevate their current digital offerings.
She believes that incorporating Wannaby’s advanced technology will not only help Perfect Corp. explore new fashion domains but also strengthen their dedication to innovation, ultimately delivering greater value to clients across multiple sectors.
Looking Ahead
Moreover, this acquisition paves the way for a synergistic relationship between Perfect Corp. and Farfetch.
It’s expected that Farfetch will utilize Wannaby’s technology to enrich the online shopping adventure for its users.
The acquisition is set to finalize in the coming months, pending the usual regulatory approvals.
Through this strategic move, Perfect Corp. demonstrates its commitment to investing in advanced solutions that enhance the shopping experience, particularly in the luxury market.
Source: Premiumbeautynews.com