Hodo, a leading name in the U.S. tofu market, is excited to broaden its reach by partnering with major grocery retailers such as Meijer, Harris Teeter, and Giant Martin’s. This strategic expansion is fueled by a growing consumer demand for minimally processed, plant-based protein options.
Hodo’s Unique Offerings
What sets Hodo’s tofu apart is its use of non-GMO soybeans, offering a nutritious choice loaded with protein and calcium. The company boasts a diverse range of products, with over 20 different offerings that include everything from savory entrees and delicious dips to flavored tofu blocks, plant-based veggie burgers, and even nuggets. Notably, their latest introduction—the Saucy Tofu Kits—aims to cater to busy families and those exploring tofu cooking for the first time.
- Meijer will showcase Extra Firm Tofu, Organic Miso Tofu, and Organic Indian Spiced Tofu, along with Thai Curry Nuggets.
- At Giant Martin’s, customers will find Organic Miso Tofu, Thai Curry Nuggets, and a Vegan All-Day Egg Scramble.
- Harris Teeter will offer an extensive lineup, including Extra Firm Tofu, Organic Miso Tofu, Organic Indian Spiced Tofu, Thai Curry Nuggets, and Chermoula Moroccan Cubes.
Distribution and Availability
Hodo’s products aren’t just limited to these new locations; they can also be found in popular grocery chains like Whole Foods, Albertsons Safeway, HEB, Wegmans, and Natural Grocers, as well as various local co-ops. Additionally, many meal kit services and grocery delivery platforms, including Misfits Market, Imperfect Foods, Hungryroot, and Purple Carrot, feature Hodo’s tofu.
Rising Demand for Tofu
According to Minh Tsai, the founder of Hodo, sales in the tofu sector have surged by 8% from 2021 to 2023, as highlighted by insights from GFI/SPINS. He pointed out that younger generations are increasingly embracing tofu, emphasizing the need for retailers to expand their tofu selections. The demand is clear: consumers are searching for flavorful, nutritious, and transparent protein sources.
Source: Vegconomist