Introduction to the Value of Beauty Alliance
In early 2024, the Value of Beauty Alliance emerged as a collaborative group uniting vital players in the European beauty and personal care industry. This consortium aims to enhance awareness of the sector’s importance and showcase its beneficial implications for both society and the economy across Europe.
Verescence’s Role in the Alliance
In December, Verescence made headlines by joining this influential group. The company, renowned globally for its luxurious packaging solutions in the fragrance and cosmetics markets, is now part of a prestigious lineup that includes industry giants like L’Oréal, Beiersdorf, Givaudan, IFF, Kiko Milano, Ancorotti Cosmetics, Albéa, DSM-Firmenich, Puig, Fiabila, Patyka, Cosmetic Valley, and Capua 1880.
Expressing his enthusiasm, Verescence’s CEO stated that the company takes pride in being the first manufacturer of glass to become a member of the Alliance, signifying a critical step toward emphasizing the beauty ecosystem’s value and impact. He pointed out that the beauty and personal care sector plays a pivotal role in the European economy, reporting an impressive annual revenue of €29 billion and providing more than 3 million direct and indirect jobs. Moreover, with an annual investment of about €2.35 billion dedicated to research and development, this industry not only drives economic progress but also fosters societal advancement.
The Goals of the Value of Beauty Alliance
The Value of Beauty Alliance is open to all stakeholders in the European beauty supply chain and aims to consolidate the efforts of manufacturers, suppliers, distributors, and researchers. By promoting a unified vision of innovation and cooperation, the Alliance aspires to elevate the collective impact of its members within the industry.
Source: Premiumbeautynews