The Launch of TheTruthShouldBeOrdinary.com
In a move set to reshape the beauty industry, The Ordinary has launched a dedicated website offering free access to white papers. This initiative aims to enhance transparency for both consumers and researchers navigating the often murky waters of beauty product information.
The platform, named TheTruthShouldBeOrdinary.com, houses a curated selection of scientific articles aimed at dispelling widespread myths and misunderstandings about skincare products. Its design prioritizes user-friendliness, allowing visitors to search through a growing database of original research and explanatory content penned by experts in the field. Currently, the website hosts seven informative white papers, with plans to expand its offerings in the months ahead.
Commitment to Transparency
Operating under the umbrella of Deciem, The Ordinary emphasizes the importance of making scientific knowledge widely accessible. The brand believes that transparency hinges on providing everyone—consumers included—with the factual information they need to make informed decisions about their skincare.
Drawing attention to a long-standing issue, The Ordinary expresses concern over the prevalent skepticism surrounding scientific information and its accessibility. The brand critiques the overwhelming influence of celebrity endorsements that often promote the idea of “magical” skincare solutions, questioning why the public has been largely shut out from critical scientific insights until now.
For years, costly paywalls have kept vital information out of reach, hindering potential advancements in the industry and leaving consumers feeling uncertain about their choices. The Ordinary argues that breaking down these barriers will empower people to learn more about the products they use and inspire confidence in their selections.
Engagement and Future Plans
Among the intriguing titles available on the site are papers addressing important topics, such as “There’s More to Coral Bleaching Than Your SPF,” “Natural Soap May be Damaging Your Skin,” and “Chemical and Mineral Sunscreens are Surprisingly Similar.” The discussions extend to concerns surrounding parabens, the safety of natural ingredients, the reliability of animal testing claims, and health issues related to aluminum in deodorants.
The Ordinary encourages scientists and chemists from around the world to submit their research for possible inclusion on the site. The brand believes that fostering an open-access environment not only builds consumer trust but also promotes collective knowledge, paving the way for increased transparency and innovation in the industry.
To celebrate this significant launch, The Ordinary is hosting a livestream event today, streaming directly from its lab in Toronto, Canada. Additionally, a large pop-up event will take place in the UK this weekend, designed to demystify the science behind skincare. This engaging event will include interactive experiences, art displays, and opportunities for attendees to explore products—including an exclusive preview of the upcoming release, The Ordinary GF 15% Solution.
Source: Cosmeticsbusiness