At the recently concluded Paris Packaging Week, Teresa Vargas Matos, the visionary co-founder of Matters To You Studio (MTYS), received accolades as a Future Leader in the Packaging Industry. This honor highlights her unwavering commitment to sustainable practices and her groundbreaking contributions to the cosmetics supply chain.
Shifting Towards Innovative Business Models
Operating from Portugal, MTYS is leading the charge in shifting away from traditional linear business models towards innovative, circular, and regenerative alternatives. The studio empowers brands to create products that emphasize not only environmental sustainability but also social responsibility and economic viability. Matos’s recognition serves as a testament to the rising importance of crafting thoughtful products that safeguard the future for generations to come.
Comprehensive Approaches to Packaging
At MTYS, the approach to packaging and product development is both comprehensive and multifaceted. The team assists brands in scrutinizing every phase of the product life cycle—from sourcing raw materials to manufacturing, marketing, and ultimately, end-of-life disposal options.
Matos, as a dedicated parent, feels a profound obligation to nurture a world where conserving resources is ingrained in everyday practices. At Matters To You Studio, she stresses that their mission goes beyond merely creating recyclable or reusable packaging. They focus on devising strategic plans that align environmental welfare, social benefit, and financial stability.
Insights for Purpose-Driven Brands
MTYS equips brands with crucial insights for adopting purpose-driven circular packaging approaches that resonate with Environmental, Social, and Governance (ESG) standards and the United Nations Sustainable Development Goals (SDGs). The intention is to enlighten the industry and promote forward-looking innovations that facilitate the evolution from traditional packaging methods towards regenerative business models.
Matos interprets her accolade as a Future Leader as a significant affirmation of her ambition to guide the industry towards a sustainable, transparent, and regenerative future. She urges brands to elevate sustainability from being a superficial marketing strategy to becoming an intrinsic business principle. In her view, this shift is not just necessary; it is vital for the health of both the industry and the planet.
Source: Cosmeticsbusiness