Introduction to Rebranding
In an exciting transformation, the beloved tanning brand Skinny Tan is set to redefine itself as Skin and Tan in 2025. This rebranding effort, bolstered by support from its parent company, Brand Architekts, aims to shift the focus toward a more skincare-centric brand identity.
The Journey of Skinny Tan
The journey of Skinny Tan began in 2012, when co-founders Louise Ferguson and Kate Cotton introduced their groundbreaking idea on the BBC One program, Dragon’s Den. Their pitch captivated the panel, leading to a £60,000 investment from judges Kelly Hoppen and Piers Linney, which was crucial for the brand’s initial success in the beauty space.
A new chapter unfolded in 2015 when InnovaDerma acquired the brand. Anna Palmgren-Houel, Marketing Director at Brand Architekts, took the helm following the merger with InnovaDerma in 2022. She indicated that the idea for a rebranding has been on the horizon for some time, reflecting the evolving needs of consumers.
Future Directions
With this fresh branding approach, the goal is to reshape how the public perceives the company while placing a stronger emphasis on skincare solutions within its product lineup. Skin and Tan is poised to embrace this new direction, addressing contemporary trends and consumer desires in the beauty industry.
Source: Cosmeticsbusiness.com