In the vibrant landscape of Dubai’s beauty industry, Romana Guennoud stands out as a packaging engineer at Huda Beauty, where she plays a pivotal role in shaping the packaging for a diverse array of makeup products. As a proud member of the “Future Leaders Class of 2025” recognized by Paris Packaging Week, Romana is at the forefront of innovation, blending luxury with sustainability in her packaging designs.
A Journey Rooted in Passion
Originally from France, Romana pursued her engineering degree with a focus on polymers before moving to Dubai three years ago. Starting her career at Huda Beauty as a Junior Packaging Engineer, she has evolved into her current position, where she crafts packaging solutions for different makeup categories, such as color cosmetics, skincare, and complexion products. Her enthusiasm for beauty and aesthetics is a constant source of inspiration, driven by the captivating environment around her.
The Allure of Packaging Design
Romana’s passion for packaging emerged during her academic journey, where she faced a pivotal choice between formula development and packaging. She chose the latter, seeing it as a unique opportunity to blend creativity with practicality. Growing up in a family that valued aesthetics, her fascination with the beauty industry blossomed from an early age. Romana’s longstanding admiration for Huda Beauty makes her current role feel like a dream realized.
Facing Challenges in a Dynamic Industry
As a young leader in the competitive field of packaging, Romana encounters several challenges. One prominent issue is the difficulty in conveying the technical and regulatory constraints that impact project timelines. Unlike the faster pace of formula development, packaging often demands extensive time for design and prototyping, leading to potential misunderstandings about the overall timeline.
Romana is determined to shatter the stereotype that sustainable packaging lacks aesthetic appeal. She firmly asserts that there’s no need to sacrifice beauty for eco-friendliness; luxury and sustainability can thrive together. This paradigm shift is crucial for improving how consumers view sustainable options and raising the bar for industry standards.
Looking ahead, Romana is passionate about the influence emerging leaders can have on prioritizing sustainability and innovation in packaging. She envisions a future in which packaging solutions are both environmentally responsible and convey a sense of luxury, while also being easy for consumers to use.
For those stepping into the packaging realm, Romana stresses the importance of balancing creativity with the pressures of project deadlines. Cultivating a creative mindset is vital, not just for driving innovation, but also for crafting the next wave of beauty products. Despite the industry’s demands, fostering that imaginative spark is essential.
Romana takes great pride in her selection as a Future Leader at Paris Packaging Week, viewing this honor as a significant acknowledgment of her commitment to excellence in the beauty packaging domain.
Industry professionals and enthusiasts will have the opportunity to hear more from Romana and her fellow innovators during Paris Packaging Week, set for January 28-29, 2025, at Paris Expo Porte de Versailles.
Source: Premiumbeautynews.com