PM Studio’s Strategic Growth Plans
In just a few years since its inception in 2016, PM Studio has carved out a niche in the promotional products and packaging design landscape, particularly within the luxurious realms of beauty and jewelry.
Co-founded by Patricia Stranik and Sven Döbert, the company has recently partnered with Andera Partners, securing a minority investment while distancing itself from its previous association with RC Group.
This strategic alliance positions PM Studio to ramp up its growth initiatives, aiming to double its sales over the next five years.
Acquisitions and Market Expansion
As PM Studio gears up for 2025, it has launched a bold growth strategy focused on diversification.
The team, led by Stranik and Döbert, executed a leveraged buyout last November, allowing the company to move beyond RC Group—retaining a 5% stake—while welcoming Andera Partners as a new investor.
The capital infusion from Andera Partners is critical for driving the company’s expansion plans.
Born from a merger of French and German firms in 2018, PM Studio quickly gained traction for its design and manufacturing prowess in luxury promotional items and packaging.
With an annual growth rate exceeding 30%, the company is poised to reach 70 million euros in revenue by 2024.
Employing nearly 100 professionals, PM Studio operates offices in Paris, Frankfurt, Dongguan, and Shanghai, setting the stage for even greater achievements.
Embracing its independence, PM Studio is focused on a two-pronged growth strategy: achieving a significant sales increase through organic means and strategic acquisitions.
Recent years have seen the company successfully acquire By No in 2022 and Édition Limitée in 2023, further solidifying its presence in the market.
Innovation and Sustainability Initiatives
Stranik remarked on the company’s relative youth and solid reputation, emphasizing the importance of capturing major accounts.
Despite being viewed as newcomers by some clients, they recognize PM Studio’s considerable potential for growth.
Looking ahead, the company is actively on the hunt for acquisition opportunities in France, Europe, and the United States, aiming to enhance its expertise and global reach.
Stranik praised Andera Partners as a dynamic and responsive investor, emphasizing their mutual goal: expanding PM Studio’s global footprint through local acquisitions and developing new capabilities in packaging.
Even as it pursues growth, PM Studio is committed to its fabless model, which ensures flexibility in operations.
Collaborating with a network of industrial partners, mainly in Asia, the company is also establishing a near-import supply network to accommodate rising demand, albeit with some capacity limits.
Exciting plans are in store for 2025, including the opening of a new commercial office in Dubai, complementing existing branches in London, Geneva, and Switzerland.
By 2026, PM Studio’s team, currently split between two sites in Paris, will consolidate into a new central office featuring a showroom and materials laboratory.
To strengthen its appeal within the luxury market, PM Studio is prioritizing investments in innovation and digital technologies—areas that have already fueled its growth.
Stranik highlighted the significant strides made in digitizing various stages of the creative process, allowing designers to present tailored solutions efficiently while aligning with current trends and brand identities.
The recent integration of technology firm Flexarc has enhanced PM Studio’s technological proficiency, particularly in automating ERP systems and conducting life cycle assessments.
This advancement ensures meticulous traceability of materials and costs, enabling real-time assessments of environmental impact and positioning the company as a leader in sustainability.
Notably, PM Studio attained EcoVadis Platinum and B Corp certifications in 2023.
Stranik stressed that each client proposal includes a comprehensive analysis of environmental impact and associated costs, instilling confidence that PM Studio is well ahead in this vital aspect.
With its innovative approach and commitment to sustainability, the firm is well-positioned to establish itself as a forerunner in the European luxury packaging and high-end promotional items market.
Source: Premiumbeautynews.com