Paul McCartney’s Got Back Tour
On December 18 and 19, Paul McCartney will wrap up the European leg of his celebrated Got Back tour at London’s O2 Arena. Known for his commitment to vegetarianism and animal rights since the 1970s, McCartney adopted this lifestyle alongside his late wife, Linda, who later established a thriving vegetarian food brand in 1991. In a unique collaboration, the O2 Arena is teaming up with Linda McCartney Foods to offer concertgoers a variety of plant-based meal options.
Plant-Based Dining Options
Concert attendees can look forward to a balanced food selection, boasting a 4:2 ratio of vegetarian to meat offerings at all concession stands. Outside the venue, fans will discover “Van on the Run,” a food truck inspired by the classic Paul McCartney and Wings album, Band on the Run. This mobile eatery will serve an assortment of dishes made with Linda McCartney’s products.
- Linda McCartney’s Best Burger, served with a side of chips
- Linda McCartney’s Korean chicken bites, accompanied by chips
- Veggie chili nachos made with Linda McCartney’s Vegemince
- Linda McCartney’s Vegan Sausage corndog, paired with chips
Linda McCartney Foods
Fans can easily find Linda McCartney Foods in the frozen food aisles of prominent supermarkets like Tesco, Sainsbury’s, Waitrose, Asda, and Morrisons. The brand is part of the Hain Celestial Group, a global leader in food and personal care, which has seen remarkable growth in the meat-free market over the past year. This surge aligns with the excitement surrounding the launch of a new product: Linda’s Best Burgers.
The Head of Marketing at Hain Celestial Group expressed their excitement about taking charge of concessions for an event that showcases both music and plant-based dining. They pointed out that while Paul McCartney continues to inspire audiences through his artistry, Linda McCartney Foods has played a pivotal role in promoting plant-based living for over thirty years. This partnership truly reflects their united values and vision. As fans gather for this memorable occasion, they can savor the beloved family recipes and enjoy a delightful array of sustainable dining options.
Source: Vegconomist