British firm Moving Mountains is stepping up its game in the plant-based food market with the launch of a vibrant new superfoods line. Set to debut in January through Brakes, a major food wholesaler in the UK, this exciting range aims to meet the rising consumer demand for nutritious, plant-rich meals while complementing the brand’s established lineup of meat alternatives.
Product Offerings
The superfoods collection showcases five unique products: hearty burgers, zesty sausages, crispy dippers, crispy burgers, and flavorful falafel. Crafted to be protein- and fiber-rich, these offerings are free from soy and gluten. Featuring superfood powerhouses like chia seeds, quinoa, chickpeas, green peas, and mushrooms, Moving Mountains is proud to present options that are not only nutrient-packed but also low in saturated fat and sugars.
Health and Convenience
Eleanor Faragher-Siddall, the brand’s marketing manager, explained that this new line marks a crucial shift for Moving Mountains, which has mainly focused on producing plant-based meat substitutes. With a keen eye on industry trends and evolving consumer preferences, Faragher-Siddall noted the heightened interest in healthier, convenient, and nutrient-dense plant-based foods. Each serving of these products provides an average of 14.25 plant points, making them an excellent choice for those aiming to maintain a nutritious diet without compromising on taste or convenience.
Cooking these products is a breeze, as they can be prepared straight from the freezer within just a few minutes. The company emphasizes that achieving 30 plant points each week is key to a balanced diet and supports a healthy gut microbiome. For example, enjoying a single portion of the Superfood Sausages can provide nearly half of the target for weekly plant points.
Commitment to Sustainability
While Moving Mountains is invigorated by the launch of the superfoods line, the brand assures its customers that its core offering of plant-based meats will remain available. This dual approach allows the company to expand its range while steadfastly pursuing its mission to offer health-conscious options that also respect environmental sustainability and animal welfare.
In bringing this new superfoods range to life, Faragher-Siddall highlighted that it represents two years of hard work dedicated to delivering exceptional nutritional quality without sacrificing flavor. She encourages consumers to enhance their meals with these superfood products and elevate their culinary experiences, merging taste with health seamlessly.
Source: Vegconomist