In a significant move for its expansion in the Asia Pacific region, Kao Corporation has launched the first Molton Brown flagship store in Indonesia.
The grand opening took place on December 22, 2024, nestled in Ciputra World Surabaya, a bustling shopping center located in East Java’s second-largest city.
Strategic Importance
This store launch is a pivotal moment in Kao’s Global Sharp Top Strategy, which seeks to position the company at the forefront of the premium market by delivering high-value products.
The event underscores the company’s dedication to strengthening its foothold in the luxury sector.
Innovative Features
One of the store’s most exciting features is the ‘Fragrance Playground’, an innovative space that employs augmented reality (AR) technology.
This interactive experience allows visitors to explore various fragrance elements in a captivating way.
The store also highlights Molton Brown’s latest initiative, ‘Artists of Note’, which showcases the brand’s focus on fragrances through the work of renowned British creatives.
Notable figures like jeweler Gala Colivet Dennison and poet Dr. John Cooper Clarke lend their talents to reinterpret iconic scents in this campaign.
Future Expansion Plans
The opening aligns with Molton Brown’s broader strategy to enhance its Cosmetics Business in luxury fragrances and premium skincare.
The brand prides itself on a rich history and deep fragrance expertise, with aims to redefine the luxury fragrance experience in Indonesia.
In addition, Molton Brown is gearing up to elevate its amenity offerings through partnerships with upscale hotels in Bali.
This initiative is part of a larger growth plan for the Asia Pacific region, which has already seen successful store openings in Malaysia, Hong Kong, and Macao.
Looking ahead, the brand intends to expand further with openings scheduled in Singapore and Thailand in 2025.
Source: Cosmeticsbusiness