Luxury Cosmetic Solutions Investments, an arm of Investindustrial Growth, has completed the acquisition of Eurovetrocap, a prominent player in the beauty packaging sector. This strategic move is a part of a growing trend where beauty packaging firms are merging and acquiring to strengthen their market positions.
About Eurovetrocap
Established in 1983 in Italy, Eurovetrocap specializes in creating and distributing first-rate packaging solutions in materials like glass, plastic, and aluminum. With a primary focus on the skincare, makeup, and pharmaceutical industries, Eurovetrocap has carved a niche for itself. After the acquisition, the Cattaneo family, who founded the company, will retain a minority stake, and the existing management team will continue to lead the firm.
Market Impact and Future Prospects
The acquisition positions Luxury Cosmetic Solutions Investments as a formidable force in the European cosmetics packaging arena. Alongside Virospack, a Spanish manufacturer known for its droppers, the two companies are set to create a robust cosmetics packaging powerhouse. According to the Chairman of Investindustrial’s Advisory Board, this partnership is expected to significantly enhance their market competitiveness. By combining the strengths of Virospack and Eurovetrocap, they aim to broaden outreach, build stronger relationships with leading beauty brands, and dive into new avenues for innovation and collaborative marketing.
Industry Trends and Collaborations
Eurovetrocap operates out of Trezzano sul Naviglio, employing around 140 individuals and boasting an impressive production capacity of over 280 million units annually. Together with Virospack, they will form a united cosmetics packaging platform that generates roughly €120 million in annual revenue and nearly 500 employees.
The merger promises exciting possibilities for cross-selling and joint product development, particularly by harnessing Eurovetrocap’s specialized knowledge in pump and mold manufacturing.
The beauty packaging industry has been witness to a string of significant changes in ownership and collaborative ventures recently. For example, in December 2024, Weinberg Capital Partners revealed its intention to acquire a majority stake in Cosmogen, known for its cosmetic applicators and brushes. Moreover, notable industry players like Amcor and Berry Global Group are advancing with their merger plans, while Quadpack Industries from Barcelona has made headlines by merging with PSB Industries, the parent company of Texen, to create a single, cohesive entity.
As the market for beauty packaging undergoes transformation, the strategic acquisition of Eurovetrocap by Luxury Cosmetic Solutions Investments is a notable development, poised to reshape the landscape of the industry.
Source: Cosmeticsbusiness