L’Oréal Groupe has forged an exciting strategic alliance with Parisian fashion label Jacquemus, marking a significant step into the beauty industry. This collaboration is underpinned by a minority investment from L’Oréal, designed to support Jacquemus’ growth and expansion.
Jacquemus: A Design Powerhouse
Founded by Simon Porte Jacquemus in 2009, the brand has captured attention with its inventive fashion shows set against stunning backdrops, including lavender fields and the picturesque canals of the Château de Versailles. Known for its diverse range of ready-to-wear clothing and accessories for both men and women, Jacquemus draws inspiration from the vibrant culture and lifestyle of France.
A Shift Toward Physical Retail
This partnership signifies a pivotal moment for Jacquemus, as it shifts from focusing mainly on its digital presence to establishing physical retail spaces. Cyril Chapuy, President of L’Oréal Luxe, expressed his excitement about this collaboration. He highlighted how Jacquemus’ distinctive style, marked by extraordinary creativity and a playful approach to social media, will elevate L’Oréal Luxe’s impressive portfolio while reinforcing its position as a leader in the luxury market.
Vision for the Future
Simon Porte Jacquemus, who wears many hats as the brand’s founder, President, and Creative Director, shared his long-held ambition to weave beauty into the fabric of his label. Reflecting on the journey he’s embarked upon since launching the brand, he conveyed his pride in partnering with a prestigious beauty powerhouse like L’Oréal and eagerly anticipates the possibilities this union will bring.
Source: Cosmeticsbusiness.com