BORNTOSTANDOUT, an innovative luxury fragrance label from Korea, has successfully wrapped up its Series A funding round, securing significant investment from Touch Capital, a U.S.-based venture capital firm focused on consumer goods. Notably, L’Oréal’s corporate venture capital division has also joined in on this funding. While the specific figures of this investment have not been disclosed, the newly acquired capital is set to bolster BORNTOSTANDOUT’s plans for growth, particularly as the brand seeks to amplify its retail presence in both Europe and the U.S. This expansion will give consumers in those regions a chance to experience the brand’s unique fragrance offerings and innovative retail strategies.
Support from L’Oréal and Touch Capital
In addition to financial backing, BORNTOSTANDOUT is poised to leverage L’Oréal’s deep expertise in global brand development. Moreover, the strategic insights provided by Touch Capital will further empower BORNTOSTANDOUT to establish a stronghold in international markets.
A Unique Approach to Fragrance
Since its inception in 2022, BORNTOSTANDOUT has swiftly carved out a niche for itself in the luxury fragrance industry. Within just two years, the brand has entered 60 markets and made its mark in prestigious retail venues worldwide.
Jun Lim, the visionary founder of BORNTOSTANDOUT, emphasizes his brand’s unique stance in the luxury fragrance domain—creativity takes precedence over conventional expectations. He views the support from these notable investors as not only financial backing but also as an affirmation of the brand’s mission to redefine luxurious fragrance experiences.
Future Prospects
With his rich background as an equity analyst in the cosmetics sector and a lifelong passion for scents, Lim is devoted to transforming the landscape of luxury perfumes. The brand is celebrated for its adventurous and avant-garde olfactory creations, including the recent debut of Extrait Extrême—a standout perfume line featuring an extraordinary 60% oil concentration, pushing the boundaries of fragrance artistry.
Overall, BORNTOSTANDOUT is poised for remarkable growth, and with the backing of seasoned investors like L’Oréal and Touch Capital, the sky’s the limit for this daring new player in the fragrance world.
Source: Premiumbeautynews.com