Kiehl’s, the renowned skincare brand under the L’Oréal umbrella, has stirred up conversation by launching a striking new font crafted from real human pubic hair. This distinctive typeface, known as Pubic Display Type, emerges as a bold statement against recent ads being censored.
Innovative Product Line
The company’s foray into the intimate care market began last year, and with it came a lineup of innovative products aimed at addressing specific needs. These include Ingrown Hair & Tone Corrective Drops and Over & Under Cream-to-Powder Body Deodorant, tailored to combat common challenges like ingrown hairs and skin irritations. Kiehl’s seeks to embrace and cater to various skin types and tones.
Challenging Beauty Norms
In promoting this latest venture, Kiehl’s has launched an eye-catching campaign featuring models confidently showcasing visible pubic hair. The aim? To challenge traditional beauty norms and spark conversations around body image. However, some of these provocative visuals encountered censorship in various retail outlets, raising eyebrows and pushing boundaries.
Embracing Body Positivity
Viewing this setback as an opportunity rather than a defeat, Kiehl’s is amplifying its message of body positivity and acceptance. The brand’s Global President happily highlighted the company’s enduring mission to honor all facets of skin, particularly those in more intimate contexts. This response underscores the need for open conversations about body hair and the outdated societal expectations that surround it.
Kiehl’s asserts that pubic hair is a perfectly natural aspect of human anatomy that should not evoke discomfort or negativity. Their philosophy is inclusive, emphasizing skincare solutions that are accessible to all, without bias.
Promotional materials incorporating the Pubic Display Type feature text that directly critiques the censorship faced by the brand. These statements include playful banter about the edits made to remove models from the visuals, candid remarks about society’s hesitance around pubic hair, and even lighthearted apologies for not showcasing such a natural aspect of beauty anymore.
The brand is making sure to reflect its dedication to destigmatizing body conversations across its digital marketing channels. By leveraging natural language processing technology, Kiehl’s is emphasizing the importance of dialogue around these topics, pushing boundaries to reshape perceptions in the beauty industry.
Source: Cosmeticsbusiness.com