Tom Ford has chosen actor John David Washington as the face for its newest fragrance, Bois Pacifique, launching a campaign that celebrates the essence of bold and uninhibited self-expression.
John David Washington’s Rising Star
Known for his acclaimed performances in HBO’s Ballers and the Oscar-winning film BlacKkKlansman, Washington adds significant star power to this campaign. His work in BlacKkKlansman garnered numerous nominations for esteemed awards such as the Golden Globe, SAG, and NAACP Image Awards. Moreover, being the son of the legendary Denzel Washington further enhances his stature in Hollywood.
Visually Striking Campaign
The visually striking campaign, shot by celebrated British photographer David Sims, takes viewers to the stunning scenery of Big Sur in Northern California. This breathtaking landscape serves as a backdrop to Washington’s personal narrative of self-discovery, culminating amidst the towering redwoods.
Bois Pacifique Fragrance
Released on January 21, Bois Pacifique features a unique blend of sandalwood, cedar, and oakwood. Enhanced by captivating notes like cardamom, akigalawood, and turmeric, this fragrance offers a remarkable woody scent that encapsulates its character and charm.
Source: Cosmeticsbusiness