On January 8, Investindustrial announced its successful acquisition of a majority stake in Eurovetrocap, a cosmetics packaging firm based in Trezzano sul Naviglio, near Milan, Italy. This strategic move builds on Investindustrial’s earlier investment in Virospack, a company in Spain, further strengthening its presence in the beauty packaging sector.
Company Overview
Founded in 1983, Eurovetrocap specializes in crafting and distributing primary packaging solutions using glass, plastic, and aluminum. Its products cater to a diverse range of industries, including skincare, cosmetics, and pharmaceuticals. With a dedicated workforce of 140 employees, Eurovetrocap produces over 280 million units each year, serving a client base of more than 3,000, primarily small and independent brands. The company offers a wide variety of products, customization options, and quick turnaround times, ensuring that it meets the specific needs of its customers. Eurovetrocap’s distribution network expands across more than 90 countries, facilitated by agents, distributors, and sales offices in Italy, France, the UK, and the US.
Post-Acquisition Strategy
Following the acquisition, the founding Cattaneo family will retain a minority interest in Eurovetrocap, ensuring their continued involvement in the company. The existing management team is also set to remain in place, providing stability and continuity during this transition.
Investindustrial aims to leverage the synergies between Eurovetrocap and Virospack. By integrating their manufacturing and distribution strengths, as well as their sales strategies, the company seeks to enhance the market reach of both entities. This approach will not only strengthen relationships with major corporations but will also benefit independent brands in the luxury and masstige beauty markets.
Market Position and Future Prospects
The merger of Eurovetrocap and Virospack creates a formidable platform in cosmetics packaging, with combined revenues exceeding EUR 120 million and a workforce of nearly 500 individuals. Through this strategic partnership, Investindustrial is positioning itself to capitalize on growth opportunities in the ever-evolving beauty packaging landscape.
Source: Premiumbeautynews.com