Guerlain, the esteemed French brand known for its luxurious perfumes, cosmetics, and skincare products, has proudly revealed that acclaimed South Korean actress Song Hye-Kyo will be its ambassador for the Asia Pacific region.
This strategic appointment underscores Guerlain’s commitment to celebrating unique beauty and advocating for women’s empowerment.
Hye-Kyo’s Role in Guerlain’s Marketing Campaign
In Guerlain’s latest marketing campaign, Hye-Kyo is prominently featured sporting the coveted Rouge G lipstick in the vibrant shade of 518 Le Rose Blush.
The brand stirred anticipation on January 15 with an intriguing Instagram teaser that simply stated, “New Year, new Ambassador.”
Expressing her excitement in a statement to Lifestyle Asia, Hye-Kyo remarked that collaborating with Guerlain represents an opportunity to embody timeless elegance that fuses tradition with innovative flair.
She looks forward to embarking on this creative journey alongside the renowned brand.
Guerlain’s Vision and Legacy
Known for her captivating roles in hit dramas like *Autumn in My Heart*, *All In*, and *That Winter, the Wind Blows*, Hye-Kyo is no stranger to spotlight.
She is also the face of the luxury jewelry brand Chaumet, further solidifying her status in the fashion and beauty realms.
Gabrielle Saint-Genis, the CEO of Guerlain, shared her enthusiasm about this new partnership.
She highlighted the brand’s legacy of collaborating with global figures who mirror its values of sophistication and confidence.
Saint-Genis proudly noted Hye-Kyo’s talent, strength, and cultural significance as qualities that embody the essence of modern femininity.
Trends in the Beauty Industry
There’s a growing trend in the beauty industry to enlist South Korean superstars as brand representatives.
Just last year, Estée Lauder made waves by appointing beloved singer-songwriter Lee Ji-eun, known as IU, as its first Korean Global Brand Ambassador.
IU’s immense popularity and active social media engagement played pivotal roles in her selection, according to Justin Boxford, Estée Lauder’s Global Brand President.
Additionally, Hanni, a member of the K-pop group NewJeans, took on the role of ambassador for Gucci Beauty last year, extending her affiliation with the iconic brand, which began in 2022 when she represented their fashion line.
Cosmetics Business has reached out to Guerlain for further insights regarding this exciting new partnership.
Source: Cosmeticsbusiness.com