Griffith Foods, a leader in product development and innovation, has rolled out its first collection of alternative proteins. This exciting new portfolio showcases an array of offerings that have been thoughtfully crafted by the company’s global culinary and research teams. Customers can either integrate these contemporary food solutions directly into their operations or use them as inspiration for customized culinary creations. The selection spans several key categories, such as seasonings, sauces, dressings, bindings, and coatings.
Strategic Focus on Alternative Proteins
In line with its Long Range Planning and 2030 Aspirations framework, Griffith Foods has committed to strengthening its position in the alternative proteins market this year. The company is keenly aware of the impressive growth opportunities within this sector, believing that this strategic focus will lead to substantial financial benefits. Furthermore, Griffith Foods understands that alternative proteins play a crucial role in achieving its broader social and environmental goals—these include promoting regenerative agriculture, striving for net-zero emissions, enhancing nutrition, and uplifting underserved communities.
Growing Consumer Interest
Looking ahead, Griffith Foods plans to expand its alternative proteins range significantly, aiming for this category to constitute 10% of its entire business in the coming years.
A previous report from Griffith Foods revealed a noticeable surge in interest surrounding plant-based foods throughout North America. This trend was particularly pronounced in Canada, where interest in plant-based packaged products skyrocketed by 3.2 times. In Mexico, about 62% of consumers were increasingly prioritizing their spending on fruits and vegetables.
Established Expertise in Alternative Proteins
A recent study conducted by Griffith Foods in 2023 brought to light that a notable 78% of people globally believe that plant-based foods are at least as nutritious as, if not more nutritious than, animal proteins. Additionally, 60% of meat-eaters expressed a desire to reduce their meat consumption.
Griffith Foods has a long history of partnering with clients to create alternative protein products. For over fifty years, the company has dedicated itself to developing plant-based and vegan solutions. With the launch of this new portfolio, Griffith Foods is poised to make alternative proteins a core element of its business strategy.
Source: Vegconomist