At this year’s PCD Paris 2025, a key event aimed at redefining beauty packaging, GEKA is set to showcase its latest innovations in mascara brushes and fibers. As a recognized leader in precision beauty application solutions, and a proud part of medmix, GEKA invites attendees to dive into its exciting new collection, along with an array of other beauty essentials such as lip gloss, concealer, and micro bristle brushes. Be sure to visit GEKA at stand H110, located in Pavilion 1 at the Paris Expo Porte de Versailles.
Innovative Mascara Brush Designs
Known for crafting high-quality molded mascara brushes, GEKA is a trusted partner for some of the biggest names in the beauty industry. The brand’s new collection is characterized by ergonomically designed brushes that enhance the application process, making it easier to achieve the perfect lash look.
Among the innovative designs is the featherBRUSH, uniquely shaped to follow the natural curve of the eye. This tool excels with the zig-zag application technique, ensuring that every lash is evenly coated for stunning length and definition. Its tapered bristles also contribute to excellent separation, giving your lashes a standout appearance.
Another highlight is the catwalkLASHES 2.0. This brush combines soft bristles with distinctive disc shapes, allowing for dual application areas. The discs are ideal for separating and lengthening lashes, while the bristles add that much-needed volume. The clever design of the bristle tips creates a push-up effect, elevating even the tiniest lashes.
GEKA also introduces the fanCBRUSH, featuring two unique application surfaces. One side has short, straight bristles for precision, while the other has spread bristles tailored for creating a beautiful curvature. This innovative structure makes it easy to achieve a perfect fan effect, ensuring that lashes are long and well-separated, reaching even the smallest hairs.
Advancements in Fiber Technology
In addition to these advanced brushes, GEKA will unveil three new fibers designed for twisted wire mascara brushes. The standout EOSstar features a star-shaped cross-section that captures formulas optimally, ensuring exceptional pick-up and consistent application.
The spikySNOWFLAKE fiber introduces six star spikes made from 100% renewable castor oil materials. Its innovative design enhances the volume of lashes, while a hollow core allows for added softness and flexibility.
The liftUP fiber boasts a distinctive tip that splits into four ends, engaging lashes effectively to lift them upwards through its robust mechanical action. This porous tip contributes to impressive product pick-up, ensuring that every lash gets the attention it deserves. Notably, all fibers are crafted from recycled materials and incorporate GEKA’s cutting-edge shadow printing technology.
Sustainable Beauty Solutions
As a comprehensive partner in beauty development, GEKA works intimately with clients to co-create bespoke applicators and packaging solutions. Clients can participate in GEKA’s Mascara Workshop, engaging in hands-on product development alongside experienced designers and chemists within the company’s advanced labs.
This collaborative effort empowers clients to experiment with GEKA’s innovative offerings, resulting in industry-leading cosmetic products. GEKA ensures seamless integration of brush design, packaging, and formulation for perfect mascara solutions. Their services encompass applicator design, packaging solutions, formulation expertise, graphics, finishing touches, filling, and accessory provisions—all unified under one provider.
Additionally, in alignment with the sustainability theme of PCD Paris 2025, GEKA emphasizes the use of groundbreaking formulations in its packaging. Their commitment to employing post-consumer recycled (PCR) polypropylene (PP) materials leads to a remarkable reduction in CO2 emissions—achieving a decrease of up to 75% compared to virgin materials. Enhancing the aesthetics, GEKA’s advanced shadow printing technology offers a sustainable alternative that eliminates the need for extra foils and inks.
Join GEKA’s experts and experience a world of cutting-edge beauty innovations by visiting stand H110 during PCD Paris 2025 at Pavilion 1, Paris Expo Porte de Versailles.
Source: Cosmeticsbusiness