Paulina Porizkova’s Return to Estée Lauder
Estée Lauder is thrilled to welcome back the iconic Paulina Porizkova, who will take on the role of global ambassador while championing the anti-ageism movement. At 59, Porizkova has a rich history with the luxury cosmetics brand, having served as a prominent spokesmodel from 1988 to 1995 during which she graced numerous unforgettable advertising campaigns.
Commitment to Challenging Beauty Standards
This renewed partnership marks a shared commitment to challenging outdated beauty standards together. Porizkova will not only represent Estée Lauder’s skincare and cosmetic lines, but she’ll also advocate for a positive perspective on aging. Expect to see her first advertising campaign launching this spring, which will spotlight products from the Revitalizing Supreme+ line.
Justin Boxford, the Global Brand President of Estée Lauder, emphasized the significance of Porizkova’s return. She embodies the brand’s values—not just as a model, but as a voice that resonates with women everywhere. Her authenticity and passion play a vital role as she helps reshape the narrative surrounding aging, aligning seamlessly with Estée Lauder’s mission to elevate her message.
A Shared Mission to Empower Women
Reflecting on her renewed collaboration, Porizkova expressed her growth over the past thirty years. She now approaches her work with a powerful voice and a strong sense of identity. The partnership with Estée Lauder goes beyond mere business; it’s a shared mission to empower women of all ages. Porizkova aims to celebrate the strength and potential that come with aging, stressing that the conversation about beauty needs to shift from simple representation to authentic recognition and celebration of all women.
In the realm of beauty, Estée Lauder boasts an impressive array of ambassadors, including well-known names like Ana de Armas, Bianca Brandolini, Carolyn Murphy, Grace Elizabeth, Imaan Hammam, the celebrated South Korean artist IU, Karlie Kloss, Shu Qi, and Yang Mi. Together, this diverse group amplifies the brand’s dedication to embracing beauty in all its forms.
Source: Cosmeticsbusiness.com