Introduction to the Fragrance Atelier
Estée Lauder Companies (ELC) is gearing up for an exciting new chapter with the upcoming launch of its Fragrance Atelier in Paris’s second arrondissement, located at 14-18 Rue Volney. This innovative space is expected to open its doors in 2025 and highlights the company’s commitment to pushing boundaries in the world of fragrance.
Strategic Hub for Collaboration
The Atelier will serve as a strategic hub, designed to enhance ELC’s ambitions in prestige and luxury fragrance innovation. Nestled within the freshly established La Maison des Parfums, this facility will bring together the various teams behind ELC’s fragrance brands in Paris, focusing on areas such as marketing, creative services, and product development.
This new initiative aims not only to boost collaboration among team members but also to expedite the journey from market trends to product launch. Furthermore, ELC plans to utilize the Atelier as a collaborative space for partnerships with fragrance houses, ingredient suppliers, and other vital collaborators in the industry.
Strengthening Innovation and Agility
ELC boasts an impressive array of fragrance brands, including Tom Ford, Le Labo, Clinique, Aramis, Jo Malone London, Estée Lauder, Kilian Paris, Editions de Parfums Frédéric Malle, Aerin Beauty, and Balmain Beauty.
Stéphane de La Faverie, Executive Group President, highlighted that the Atelier’s close proximity to ELC’s corporate network and fragrance partners is expected to lead to swift innovation and rapid market penetration. Sumit Bhasin, Senior Vice President of Global Fragrance Innovation, Product Development, and R&D, echoed this sentiment, indicating that the Atelier would enrich ELC’s fragrance innovation processes, enhancing the company’s capabilities not just in Europe but across the globe.
Bhasin shared his excitement about the potential to strengthen collaborations within Paris’s vibrant innovation ecosystem, ultimately aiming to boost efficiency and agility in the fragrance sector.
Source: Cosmeticsdesign-europe.com