Estée Lauder Companies Expands Fragrance Innovations
This year, Estée Lauder Companies (ELC) is excited to announce the opening of a new Fragrance Atelier in the heart of Paris, France.
This initiative marks a significant step forward in ELC’s ambitions within the luxurious realm of prestige fragrances.
Nestled at 14 to 18 Rue Volney, the Atelier enjoys easy access to ELC’s main Paris headquarters, making it an ideal location for their endeavors.
Collaboration and Innovation
The Atelier will find its home within the recently constructed La Maison des Parfums, a state-of-the-art facility designed to foster synergy among ELC’s fragrance brand teams that span marketing, creative strategy, and product development.
This centralized environment aims to enhance collaboration and streamline the journey from consumer insights to actual product launch, as ELC outlined in their latest announcement.
Additionally, this hub will serve as a collaborative space for various fragrance houses, ingredient suppliers, and other vital partners, emphasizing quality, innovation, and artisanal techniques.
Pivotal Role in the Fragrance Industry
Sumit Bhasin, ELC’s Senior Vice President for Global Fragrance Innovation, Product Development, and Research & Development, expressed his optimism about how the Atelier will enhance the company’s holistic approach to fragrance innovation across its European and global platforms.
He is particularly excited about the prospects for strengthening collaboration within Paris’s innovative environment, which is expected to lead to greater agility and efficiency in operations.
Stéphane de La Faverie, ELC’s Executive Group President, shared his enthusiasm about the new space, calling it a beacon of excellence in fragrance situated in Paris.
He pointed out that the Atelier will deepen connections with ELC’s corporate network and fragrance collaborators, thus accelerating innovation and responsiveness to the market.
ELC’s extensive fragrance portfolio includes renowned brands such as Jo Malone London, Tom Ford, Le Labo, Estée Lauder, Kilian Paris, AERIN Beauty, Aramis, and Balmain Beauty.
The upcoming Atelier promises to play a pivotal role in advancing these distinguished names in the fragrance industry.
Source: Cosmeticsbusiness.com