ESSENCE MAKEUP LAUNCHES ACCESSIBLE GAMING ADVENTURE ON ROBLOX
Essence Makeup opens the door to a digital world with its latest Roblox game, “Kingdom of Essentia: Guardians of The Lash Princess.” This launch builds on the brand’s previous successful entry into the Roblox universe in 2023 and demonstrates Essence’s ongoing commitment to engaging with the gaming community. Collaborations, such as with Twitch influencer Emiru, further reinforce this initiative.
EXPERIENCE A NEW ADVENTURE
“Kingdom of Essentia” enhances the Roblox gaming environment through a multi-season game that features a more sophisticated and socially relevant interactive design, according to marketing experts. Players will embark on their journey in Frosty Falls, a captivating winter-themed setting where they can gather essence coins by participating in mini-games such as Color Splash and Frosty Hover Rush.
A TEAM EFFORT
As a team, players aim to restore color and energy to the Kingdom of Essentia while confronting an antagonist known as the “Evil Gray.” This figure symbolizes widespread issues including negativity, intolerance, and bullying. The game’s mechanics focus on teamwork and reflect Essence’s fundamental principles of openness, equality, and empowerment. Players have the chance to earn in-game currency, which can be used to acquire cosmetic enhancements, thereby ensuring a personalized and inclusive gaming experience.
INSIGHTS FROM COSNOVA
Sebastian Romanus, the director of social and digital brand experience at Cosnova, noted that in today’s fast-moving media environment, Roblox provides a platform for creating brands that maintain engagement over time. He emphasized that “Kingdom of Essentia” effectively brings the brand’s values, product offerings, and social messages to life in an engaging and impactful manner.