The Untold Journey of Elemis’ Pro-Collagen Marine Cream
In the latest chapter of Cosmetics Business’ ‘Untold Story’ series, the renowned British skincare brand reveals the remarkable evolution of its beloved Pro-Collagen Marine Cream, which has captured the hearts of consumers around the world for more than two decades.
For over 21 years, Elemis has achieved what many beauty brands can only dream of: creating a skincare product that has stood the test of time.
The Pro-Collagen Marine Cream continues to shine in the competitive beauty landscape, boasting an impressive sales record of one unit sold every 14 seconds globally, along with an extraordinary collection of over 100 industry awards.
Notably, this level of success came as a surprise to Elemis, who did not anticipate the cream would become such a staple.
The Birth of Pro-Collagen Marine Cream
Elemis was founded in 1989 in London, with entrepreneur Linda Steiner at the helm.
Alongside her co-founders—Noella Gabriel, Sean Harrington, and Oriele Frank—she aimed to develop a skincare line rooted in natural ingredients.
Initially, the brand garnered attention for its body care offerings and a straightforward facial skincare line, but the founders soon recognized the pressing need to enter the anti-aging category to set themselves apart in a crowded market.
In the early 2000s, the prevailing mindset was that anti-aging products needed to be heavy to be effective.
Yet, Gabriel and her team envisioned something radically different.
They aspired to create a lightweight gel cream that would allow skin to breathe while delivering essential hydration.
Despite skepticism due to the rarity of gel creams at that time, they pressed forward, determined to disrupt the conventional wisdom of the beauty world.
A Commitment to Innovation
This innovative approach was crucial, as Elemis hoped to craft a moisturizer with universal appeal—one that would resonate with consumers everywhere.
Their commitment to reimagining anti-aging skincare laid the groundwork for what would become a beloved product in the ever-evolving landscape of beauty.
Source: Cosmeticsbusiness