Doro Packaging is gearing up to unveil its latest innovation in eco-friendly packaging during the Paris Packaging Week, scheduled for January 28 and 29, 2025. This exciting announcement features a specially designed cardboard insert tailored for Sisley’s holiday gift boxes set for release in 2024. The introduction of this product highlights a remarkable partnership that has flourished between Doro Packaging and Sisley for over three decades.
Sustainable Innovation
In a move that reflects Sisley’s commitment to corporate social responsibility (CSR), the beauty brand turned to Doro Packaging to create a sustainable replacement for conventional plastic inserts. The new insert, crafted entirely from cardboard, boasts a significantly lower environmental impact, with a carbon footprint that is 2.6 times less than that of RPET alternatives. But this initiative doesn’t just focus on sustainability; it also embraces elegance, featuring a sleek design that reduces visible gaps once the products are taken out. Moreover, the cardboard insert offers reliable support for products, having passed rigorous testing to guarantee its performance throughout shipping.
Collaboration and Design
Representatives from Sisley emphasized that both the aesthetics and quality of the product were crucial in their decision to collaborate with Doro Packaging. Together, Doro Packaging and Sisley developed a creative and scalable packaging solution composed of three primary elements: a perforated grid, designated compartments, and an outer covering layer.
Expertise in the Industry
Gilles Regnard, Sales Manager at Doro Packaging, expressed his enthusiasm for this collaborative effort, noting that the project exemplifies the company’s commitment to innovation through teamwork. He remarked on the goal of providing a unique solution that harmonizes design, sustainability, and reliability.
Headquartered in Monaco, with a box assembly facility in Tunisia, Doro Packaging brings over 50 years of expertise in the cosmetics industry. The company specializes in creating custom packaging solutions—covering everything from printing and shaping to finishing—for a variety of brands in skincare, makeup, and fragrance.
Source: Premiumbeautynews