Crackd Brings Plant-Based Egg Alternatives to the US
Crackd, the leading plant-based liquid egg brand from the UK, is excited to announce its planned launch in the United States in 2025. The big reveal is set for the Natural Products Expo West in Anaheim, California, taking place from March 5-7, 2025. At the event, Crackd representatives will be on hand to discuss the unique features of their product and outline their distribution plans. Consumers can expect to find Crackd on grocery store shelves by the second quarter of the year.
Addressing Supply Chain Challenges
This timely launch comes as traditional egg suppliers face significant challenges. Ongoing outbreaks of avian flu, supply chain disruptions, and rising feed prices have all contributed to soaring egg prices and empty shelves in supermarkets. As a result, consumers and food manufacturers alike have found their options for egg alternatives limited.
To address these growing concerns, Crackd will manufacture its product right here in the United States, an approach aimed at overcoming supply chain hurdles and ensuring better availability for retailers.
Unique Product Features
What sets Crackd apart is its formulation, which closely mimics the taste and versatility of conventional eggs. Its liquid form makes it an excellent addition to a range of dishes, whether you’re whipping up scrambled eggs, creating omelets, or baking delicious treats. While competitors like JUST Egg leverage mung bean protein, Crackd opts for a blend of pea protein, corn oil, and a mix of pea and corn starch.
Crackd isn’t just about taste; it also promotes an allergen-free, non-GMO, and cholesterol-free alternative, appealing to health-conscious consumers and food producers. Each convenient pourable pouch contains the equivalent of seven eggs, making it an easy choice for home cooks as well as chefs.
The anticipation surrounding this launch is palpable, with the president of Plant Heads Inc. US noting the excitement of introducing such a beloved UK brand to American consumers. As the egg shortage is projected to continue through 2025, Crackd is poised to offer a much-needed, adaptable, and delicious option for those facing rising prices and bare grocery store shelves.
Source: Vegconomist