Charlize Theron Joins Dior
Dior has announced that the iconic actress Charlize Theron, an Oscar winner and a long-standing ambassador for the brand, will be the new face of its updated Dior Capture skincare line.
This partnership follows Dior’s earlier confirmation in May 2024 regarding Theron’s role in promoting both their skincare and jewelry products.
Revamped Dior Capture Collection
A spokesperson for Dior shared insights on Theron’s alignment with the brand’s vision, emphasizing that her core principles and tenacity perfectly capture the spirit of this legendary skincare line, which has recently undergone a significant makeover.
The revamped Dior Capture collection draws on over 40 years of research focused on skin mother cells, leading to groundbreaking innovations in skincare.
As part of this modernized approach, two new products—the serum and daytime cream—were launched on December 26, incorporating a cutting-edge technology called Oxygeno-Collagen (OX-C).
Product Details and Pricing
In terms of pricing, customers can find the Dior Capture OX-C Treatment Le Sérum available in two sizes: the 30ml bottle retails for $145, while the larger 75ml option is priced at $234.
The 50ml jar of Dior Capture OX-C Treatment Crème Jour comes at a cost of $145, with refills available for $125.
The first advertisement featuring Theron, creatively directed by Brigitte Lacombe, has already hit the screens, capturing attention with its fresh visuals.
As 2025 unfolds, Theron will also be busy with her production company, focusing on exciting projects such as “The Old Guard: Force Multiplied” and the highly anticipated sequel to “Atomic Blonde,” in which she will reprise her leading role.
Theron’s collaboration with Dior began in 2004, and since then, she has been prominently featured in numerous campaigns for the beloved J’adore fragrance line.
Interestingly, the role of the latest face of J’adore has recently been taken on by singer and entrepreneur Rihanna, who debuted her campaign film in June 2024.
Source: Cosmeticsbusiness