As Veganuary approaches, Beyond Meat is set to introduce its new Beyond Smash burger across Tesco stores throughout the UK.
Product Features
This exciting product maintains the delicious flavor and texture that fans love from the original Beyond Burger. However, the Beyond Smash features a thinner patty designed to achieve that perfect crispiness when cooked. Each 100g serving boasts a solid 16g of protein, making it a great option for a variety of dishes—from being sandwiched in a bun to sprinkled over a fresh salad. Previously available at Ocado, the Beyond Smash burger is also certified kosher, halal, and vegan, appealing to a wide range of dietary needs.
Expansion and Partnerships
Molly Hannah, Tesco’s Assistant Buyer for Frozen Plant-Based & Vegetarian offerings, shared that the introduction of the Beyond Smash burger is a key part of Tesco’s commitment to enhancing its selection of enticing plant-based products. She highlighted how the burger’s exceptional taste and mouthfeel make it a perfect choice for anyone looking to dive into satisfying plant-based meals during Veganuary.
Beyond Meat has been busy building its presence in the UK throughout 2024. The Beyond Burger made a significant impact in March, launching in the frozen sections of more than 800 Co-op stores after being crowned Which’s Best Vegan Burger of 2023. Capitalizing on this success, the company also unveiled the Spicy Beyond Burger Jalapeño at retailers across the nation just months later.
Moreover, Beyond Meat has partnered with SSP Group, a travel restaurateur, to make the Beyond Burger available in bars at airports and train stations across the UK. The burger is now featured in 13 locations, with plans to expand to an additional six soon.
Consumer Support
Lee Crane, the Regional Sales Manager for Retail in the UK and Ireland at Beyond Meat, expressed enthusiasm for the launch of the Beyond Smash at Tesco. He mentioned how this new burger allows plant-based diet enthusiasts to indulge in a flavorful experience without sacrificing taste. Whether it’s for Veganuary or as part of a balanced lifestyle, the Beyond Smash burger aims to support consumers in reaching their dietary goals.
Starting January 1, customers can find the Beyond Smash burger in 520 Tesco stores.
Source: Vegconomist