Beauty Sector Sees Major Leadership Changes Amid Growth Strategies for 2025

In Q4 2024, key beauty sector companies like Nutrafol and ELC announced major leadership changes to enhance growth and innovation strategies.

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The fourth quarter of 2024 has brought about numerous noteworthy changes in the leadership landscape of the beauty sector. Major companies such as L’Oréal USA, Estée Lauder Companies (ELC), Nutrafol, and Kenvue are making strategic appointments as they gear up for future advancements.

Nutrafol’s Key Leadership Shift: Giorgos Tsetis Becomes Chairman, Cindy Gustafson Takes Reins as CEO

Nutrafol is setting the stage for its next growth phase with a significant leadership realignment. After leading the company since its inception in 2016, Giorgos Tsetis will move into the role of Chairman and Strategic Advisor to Unilever Wellbeing effective January 1, 2025. Replacing him as CEO will be Cindy Gustafson, who has served as Nutrafol’s Chief Marketing Officer.

Under Tsetis’ stewardship, Nutrafol has transformed the hair wellness industry by addressing the stigma of hair thinning through an evidence-based approach. Following its acquisition by Unilever for approximately $1.2 billion in 2021, the company has seen remarkable growth. In 2023, revenue surged by 40% year-over-year, while profits increased by an impressive 70%. Consumer interest is also on the rise, with direct traffic to Nutrafol.com climbing 76% YoY.

Gustafson’s background in marketing, particularly in her role as the Global CMO at WW International, is expected to bolster Nutrafol’s commitment to innovative hair health solutions.

Kenvue Appoints Andrew Stanleick as Head of Skin Health & Beauty

Kenvue Inc. has recently welcomed Andrew Stanleick as President of Skin Health & Beauty, covering key markets in North America, Europe, the Middle East, and Africa. He will be responsible for steering the strategic direction of renowned brands, including Neutrogena, Aveeno, and OGX.

Charmaine England, Chief Growth Officer at Kenvue, registered her enthusiasm about Stanleick’s proven industry expertise that she believes will foster growth within the Skin Health & Beauty division. Stanleick is excited about the prospect of innovating and connecting these beloved brands with wider consumer bases in the years to come.

Possessing more than twenty years of experience in the beauty sector, Stanleick previously achieved profitability for BeautyHealth Company shortly after his arrival, building upon stints at Coty, Coach Inc., Unilever, and L’Oréal. His deep understanding of the market dynamics positions him well to drive brand revitalization and innovation.

Ryan Scott Takes the Helm as CEO of Dieux to Propel Beauty Innovation

In October 2024, Dieux announced the appointment of Ryan Scott as its new Chief Executive Officer. He joins the company following his experience as President and Chief People Officer at Tatcha, bringing over 20 years of industry expertise to the position. Scott aims to navigate Dieux’s growth while adhering to the brand’s fundamental values of innovation and accountability.

Charlotte Palermino, co-founder of Dieux, praised Scott’s talent for fostering collaboration across various departments—an essential aspect of the brand’s evolution. In conjunction with this leadership transition, Palermino will step into the role of Chief Brand Officer.

Scott’s goals include enhancing Dieux’s operations while strengthening community engagement and maintaining an emotional connection with consumers. He underlined that product development will prioritize innovation, taking a trend-setting stance rather than merely following the crowd.

Joyce de Lemos, co-founder of Dieux, expressed her excitement for Scott’s vision of uniting scientific advancements with artistic creativity, aiming to elevate the brand’s identity and introduce innovative skincare solutions.

IFF has announced the appointment of Michael DeVeau as Executive Vice President and Chief Financial Officer, effective January 1, 2025. A dedicated member of IFF for the past 15 years, DeVeau previously served as Senior Vice President of Corporate Finance and Investor Relations.

He takes the helm from Glenn Richter, who will retire at the end of 2024. CEO Erik Fyrwald expressed complete confidence in DeVeau’s capabilities and highlighted his extensive leadership background across IFF’s global finance landscape.

DeVeau expressed his gratitude for the new role, acknowledging the significant impact Richter has had on the company’s financial health and overall strategy. Throughout his career at IFF, DeVeau has taken on numerous critical roles, including Divisional CFO for Scent and Chief Strategy Officer. Earlier in his career, he worked at PepsiCo and began as an equity research analyst at Citigroup. He will remain an integral part of IFF’s Executive Leadership Team, based in New York.

The Estée Lauder Companies Inc. has elevated Stéphane de La Faverie to the position of President and CEO, effective January 1, 2025. After 13 years at ELC, he succeeds Fabrizio Freda, who is retiring after over 16 years in leadership.

William P. Lauder will transition from Executive Chairman to Chair of the Board, while De La Faverie brings over 25 years of experience in prestige beauty, having previously influenced growth strategies for notable brands like Jo Malone London and The Ordinary. He has also played a significant role in ELC’s Profit Recovery and Growth Plan.

De La Faverie expressed his pride in leading the company, highlighting his eagerness to work alongside talented teams to shape the future of the beauty landscape. Both Lauder and Freda lauded his visionary approach, collaborative management style, and astute strategic insights.

L’Oréal USA has appointed Dave Kersey as Senior Vice President of Media, reporting directly to Han Wen, the Chief Digital & Marketing Officer. Kersey comes to L’Oréal with a wealth of experience from his previous positions at major players like Disney and Intel, along with various respected agencies in the industry.

Han Wen shared enthusiasm for Kersey’s arrival, noting the value his expertise will add to L’Oréal’s digital transformation journey. Kersey’s diverse background is expected to significantly contribute to elevating the company’s digital innovation strategies and improving consumer interaction.

In a strategic move to diversify its insights, TRI-K Industries, Inc. has appointed two non-executive directors: Fred Khoury, founder and President of Above Rinaldi Labs, and Kevin Gallagher, former leader of Croda Consumer Care.

CEO Rusmir Niksic highlighted the importance of welcoming these new board members, noting their outside perspectives will be crucial in refining TRI-K’s innovation strategy and portfolio expansion. Khoury emphasized that the company’s strategic shift showcases its commitment to innovation. Gallagher echoed this sentiment, recognizing TRI-K’s dedication to supporting beauty care formulators through scientific inquiry and a relentless pursuit of excellence.

Source: Cosmeticsdesign.com