At the recent Cosmet’Agora trade exhibition in Paris, France, BASF showcased an exciting new selection of cosmetic formulations designed to promote eco-friendliness while addressing the environmental challenges faced by the personal care industry.
Meeting the Call for Responsible Beauty Choices
BASF is taking strides toward sustainability with its latest offerings, responding to the shifting expectations of consumers who prioritize eco-conscious beauty practices.
Valérie Pian-Parison, Senior Marketing Manager for France, emphasized that these innovations reflect the company’s commitment to aligning with global development goals.
The fresh concepts presented by BASF at Cosmet’Agora offer an all-encompassing approach to sustainability.
The focus is on significant aspects like distinctive textures, ingredient circularity, careful sourcing practices, and transparent assessments of carbon footprints.
A Broad Spectrum of Formulations
BASF’s newly minted product range spans four key themes: Hydration & Cooling, Cleansing & Protection, UV Defense, and Radiant Glow.
The Hydration & Cooling category combats trans-epidermal water loss with lightweight, non-greasy textures that offer instant hydration.
These formulations feature sustainable emollients like Cetiol® Ultimate and Cetiol® iSan, alternatives to traditional volatile silicones, along with natural emulsifiers such as Emulgade® Verde 10 MS & 10 OL.
In the cleansing and hair care realm, BASF has introduced solutions that create a protective layer on the skin and hair.
Utilizing Lamesoft® PO65 and Gluadin® Kera P-LM, these products employ gentle, biodegradable alternatives to conventional sulfate surfactants from the Plantacare® range, as well as natural esters and butters like Cetiol® OE and Cegesoft® SB45 TR.
BASF has also developed sophisticated sun protection products like Tinomax™ CC, Tinosorb® A2B, and Uvinul® TS Hydro.
These formulations meet consumer demands for comprehensive sun protection while maintaining appealing sensory experiences through naturally derived oils and emulsifiers.
Commitment to Eco-Friendly Beauty
Lastly, the collection features makeup products that embrace inclusivity, offering shades inspired by various skin tones for lips and eyes.
These formulations utilize renewable feedstock ingredients including Cosmedia® Gel CC, Cosmedia® DC, Verdessence® Alginate, Verdessence® Xanthan, and Verdessence® RiceTouch.
BASF’s commitment to sustainability is not just a trend; it’s a response to a growing need for products that resonate with the values of today’s consumers.
With this new line, BASF is paving the way for a more eco-friendly future in the beauty industry.
Source: Premiumbeautynews.com