The Vegan Society of Aotearoa, along with the New Zealand Vegetarian Society, has come together to submit a petition that seeks to eliminate misleading labeling practices for vegetarian and vegan products. These organizations point out a significant issue in New Zealand: the lack of clear definitions and regulations surrounding veganism and vegetarianism. This absence often leaves consumers puzzled about what they’re actually purchasing. They are calling for standardized, legally enforceable labeling standards that will help consumers make informed choices when it comes to food.
Current Labeling Challenges
At present, while the Food Standards Code provides some framework for food labeling, it fails to address specific guidelines for vegan and vegetarian products. This oversight poses challenges not just for individuals who adhere to plant-based diets but also for those with allergies to animal-derived ingredients, like dairy and eggs.
A member of the Vegan Society expressed their concern regarding the need for clearer ethical consumer choices. They emphasized that products labeled as “vegan” or “plant-based” should not contain any ingredients or by-products sourced from animals. Unfortunately, it’s not uncommon for such products to include components like milk solids or honey. Labels like “less dairy” or “lower fat” can further complicate matters, offering little help to consumers trying to make informed dietary decisions.
The Movement for Change
The push for this petition began around the middle of last year, sparked by instances such as a frozen dessert being promoted as “more plant-based” while still containing dairy.
As more and more people turn to plant-based eating, the need for clearer labeling regulations is becoming all the more pressing. Research indicates that New Zealand is among a handful of countries that have peaked in their meat consumption, and the per capita intake of meat is now on a steady decline.
Vision for the Future
A spokesperson from the New Zealand Vegetarian Society envisions a future where consumers can make informed, ethical, and assured choices about their food. By advocating for distinct, standardized, and enforceable labeling, they aim to clear up confusion and boost transparency in the labeling of vegan and vegetarian products. They stressed that the term “vegetarian” should absolutely apply only to products that are free from meat, poultry, fish, or seafood. Additionally, any use of animal by-products—be it gelatin, rennet, or certain colorants—should be clearly indicated on the label.
Source: Vegconomist