The French skincare brand État Pur has taken a bold step toward sustainability by incorporating the EcoFusion Top 50ml from Albéa Tubes into its popular “Pure Skincare” collection. This exciting development showcases a commitment to eco-friendly packaging solutions from a renowned leader in the cosmetic packaging industry.
Product Launch
Currently, consumers can find three products featuring this innovative, eco-designed packaging, with more options set to launch by mid-2025. État Pur is dedicated to revamping its packaging for the Pure Skincare line, ensuring it aligns with eco-design principles. This initiative emphasizes maximizing recyclability while minimizing plastic content in its daily moisturizing and cleansing products.
Sustainability Efforts
In their packaging revamp, État Pur has chosen Albéa’s EcoFusion Top, resulting in a staggering 54% reduction in plastic compared to the former 50ml tube. Moreover, when compared to the older 40ml airless bottle, the decrease in plastic usage climbs to an impressive 82%.
Commitment to a Greener Future
Sustainability is a core value for État Pur, reflected not just in their ingredient choices but also through their packaging efforts. By collaborating with Albéa on the EcoFusion Top, the brand aims to significantly shrink its environmental impact while offering customers a fresh and appealing design. This integration marks an important stride towards creating a greener future in skincare.
Source: Premiumbeautynews