Introducing “Your Turn”
Billie Eilish is stepping into a new phase with the release of “Your Turn,” a bold fragrance that aims to solidify her brand, Billie Eilish Fragrances, as a true lifestyle collection. This release marks an important evolution in partnership with beauty collaborator Parlux.
“Your Turn” joins Eilish’s existing fragrance lineup, which includes the original Eilish scent, Eilish No. 2, and the exclusive Eilish No. 3. This latest offering falls under the category of woody fresh eau de parfum (EDP), enticing fans with its unique profile.
Fragrance Profile
The scent opens with vibrant notes of bergamot peel, accompanied by hints of cardamom and ginger, which create a lively introduction. As the fragrance develops, the heart unveils a captivating mix of peach, night-blooming jasmine, and refreshing coconut water, all beautifully anchored by a base composed of Australian sandalwood, musks, and recycled Sylvamber.
Notably, the packaging is not just eye-catching; it’s designed to double as a decorative piece. Drawing inspiration from a pair of dice in Eilish’s collection, the design adds a playful touch to the scent.
A Collaboration with Parlux
Lori Singer, the president of Parlux, commented on the collaboration, highlighting Eilish’s unwavering authenticity throughout the process. “Your Turn” embodies this spirit, representing a seamless partnership that encompassed every detail from the fragrance formulation to the bottle’s design. Singer expressed her enthusiasm for this pivotal moment, as Billie Eilish Fragrances transitions into a “master brand.”
Frank Voelkl, the principal perfumer at Firmenich, shared insights into the creative journey behind “Your Turn.” He described how they explored various iterations to capture a blend that balances the warmth of sandalwood with a refreshing twist, all while staying true to Eilish’s vision of individuality.
Consumers can purchase “Your Turn” in several sizes, from a convenient 10ml travel spray to a more generous 100ml bottle, with prices starting at $28. It’s currently available on billieeilishfragrances.com and will hit shelves at Ulta Beauty and select global retailers this spring.
Source: Cosmeticsbusiness.com