Introduction of GoWell® Tasty Protein
GoodMills Innovation has introduced an exciting new product: GoWell® Tasty Protein, a plant-based protein blend crafted for delicious baked goods.
This innovative blend features a thoughtful mix of fava beans, yellow peas, sunflower seeds, and wheat, delivering an impressive protein content of 60%. What sets it apart is its mild taste, free from unpleasant aftertastes, making it easy to incorporate into existing recipes without compromising on flavor. With GoWell® Tasty Protein, bakers can maintain the delightful taste and texture of their products without a complete recipe overhaul.
Versatile Applications for Bakers
Tailored for lighter baked items—such as burger buns, sandwich rolls, and soft breads—this versatile blend also excels in creating refined baked goods. Bagels, baguettes, pretzels, and pancakes all benefit when made with GoWell® Tasty Protein. Using the right quantities and recipes, manufacturers can confidently label their products as “high in protein” and “vegan,” appealing to health-conscious consumers.
In response to a rising demand for high-protein, plant-based options, this sustainable blend offers a simple solution to enhance protein content in finished products. Even small additions can significantly boost protein levels, streamlining production while controlling costs.
GoodMills Innovation’s Commitment
GoodMills Innovation is already well-known for its extensive range of ingredients tailored for plant-based food. Their offerings also include texturates designed for meat alternatives. Following a positive reception at Food Ingredients Europe in late 2023, there’s been a notable increase in interest for these plant-based solutions.
In a conversation with vegconomist, representatives from GoodMills Innovation shared their progress on pea-based texturates, including the launch of a new variety featuring a unique fibrous texture. The company also revealed plans to expand its capabilities with a new production facility set to open in 2024, allowing for even greater production of plant-based ingredients.
A spokesperson from the company emphasized the critical role that plant-based nutrition plays in paving the way towards a sustainable future. They reiterated GoodMills Innovation’s commitment to providing raw materials that enable manufacturers to craft high-quality meat and fish substitutes at scale. By ensuring these products are not only nutritious but also flavorful and appealing, the company is dedicated to expanding the market for plant-based options.
Source: Vegconomist