Exciting Collaboration: Ouai and Mane Launch Exclusive Hair Tool at Sephora
Get ready for a fresh hair care experience! In a thrilling collaboration aimed at the younger generation, Ouai, co-founded by the renowned hairstylist Jen Atkin, is teaming up with Mane, the innovative hair tool brand she established in 2016.
Together, they are set to introduce the Mane x Ouai The Anti-Frizz Kit, which combines Mane’s Hot Straightening Brush with Ouai’s beloved Anti-Frizz Crème.
Starting January 27, you can snag this exclusive kit at Sephora for just $98.
Connecting Generations
Atkin spoke with WWD about the partnership, highlighting its potential to connect with both Gen Z and Gen Alpha consumers for Ouai while also engaging millennials through the Mane brand.
She expressed her excitement about the fun and nostalgic vibes this collaboration brings to various demographics.
Over the past eight years, Ouai has evolved significantly, aligning itself with the preferences and aesthetics of millennials, and this latest venture marks another step in that journey.
Simplifying Hair Care Routines
Both brands share a common goal: to simplify hair care routines.
Ouai champions simplicity, while Mane emphasizes efficiency in styling, allowing users to create stunning looks in no time at all.
Rachel Jonas Gilman, CEO of Mane, underscored the importance of this partnership, describing it as a remarkable opportunity to showcase their new grooming tool and boost brand visibility, particularly through its exclusive launch at Sephora.
Source: Cosmeticsbusiness.com