Groupe Rocher is charting a new course in its business strategy by announcing the sale of its children’s clothing brand, Petit Bateau, alongside its home care line, Stanhome.
This move is designed to sharpen the company’s focus, allowing it to devote its energies to beauty products.
Focus on Beauty
With a robust lineup of skincare brands like Arbonne, Yves Rocher, Sabon, Dr. Pierre Ricaud, and Kiotis, as well as its fragrance portfolio, ID Parfums, Groupe Rocher is positioning itself firmly within the beauty sector.
Jean-David Schwartz, the CEO, reflected on the company’s journey over the past eighteen months, emphasizing notable advancements in both financial health and the evolution of their business models.
He expressed confidence that Groupe Rocher is now in a prime position to reinvest in its skincare, beauty, and wellness divisions.
Future Plans and Workforce Changes
In related news, last year Groupe Rocher initiated talks with Arcade Beauty regarding the sale of its perfume manufacturing facility situated in Ploërmel, France.
The decision to partner with Arcade Beauty stemmed from their shared vision for the future of the site, making them an ideal collaborator.
Looking forward, Groupe Rocher has also revealed plans to trim its workforce by more than 300 positions over the next three years.
This comes on the heels of closing all retail stores in Germany, Switzerland, and Austria in 2023, resulting in a loss of approximately 350 jobs.
Company Background
Established in 1959 by Yves Rocher in Brittany, France, Groupe Rocher has grown into a formidable entity within the skincare and beauty marketplace.
Source: Cosmeticsbusiness.com