Zhao Liying’s New Role
Renowned French skincare brand Galénic has made waves by selecting Chinese actress Zhao Liying as its global brand ambassador. She is celebrated for her captivating performances in hit Chinese dramas like Legend of Lu Zhen and Boss & Me, which have endeared her to many fans.
Core Values of Galénic
Zhao Liying perfectly embodies the core values of Galénic—beauty, elegance, and excellence. Her appointment not only highlights her inspiring qualities but also reinforces the brand’s dedication to achieving perfection while harmoniously blending power with grace.
Launch of Galéniceutiques Serum
In a launch event, Zhao unveiled Galénic’s flagship product: the revamped Galéniceutiques Serum. This newly formulated serum aims to enhance skin brightness and promote an even complexion. It integrates vitamin C with Galénic’s cutting-edge Active Anchor Technology, which is designed to deliver vitamin A directly to skin cells, maximizing its benefits.
Galénic took to Instagram to share their excitement about this collaboration. They emphasized the unique combination of French elegance and Zhao’s global appeal, suggesting that this partnership will elevate the brand’s presence on the world stage.
Source: Cosmeticsbusiness