The Inkey List has just unveiled an innovative product designed to redefine hydration in skincare: the Ectoin Hydro-Barrier Serum. Available today at Sephora, this serum will make its global debut, hitting shelves at Boots on January 3.
Unique Two-in-One Approach
This serum takes a unique two-in-one approach, blending barrier protection with cutting-edge hydration technology. According to the brand, users can expect visible improvements in skin appearance in as little as 15 minutes. The star ingredient in this formulation is ectoin, a natural extremolyte recognized for its ability to prevent dehydration, reduce inflammation, and stabilize skin cells in the face of environmental stressors.
Deep Penetration and Quick Results
Ectoin is noteworthy for its role in helping plants and other organisms flourish in harsh conditions, such as deserts and salt flats. This remarkable ingredient enables the serum to penetrate deep into the skin, reaching up to ten layers below the surface. According to clinical trials, the Ectoin Hydro-Barrier Serum not only enhances hydration quickly but also provides significant results—users can anticipate a more bouncy and smoother complexion within just seven days, with an immediate boost in hydration and skin barrier repair seen soon after applying the serum.
Comprehensive Hydration and Protection
The formulation is designed to systematically combat the effects of external stressors, overuse of potent ingredients, and dehydration. Notably, it combines 2% ectoin with 2.5% hyaluronic acid, featuring a mix of four molecular sizes that ensures comprehensive hydration at varying skin depths. Additionally, a 1% Barrier Blend enriched with three types of ceramides works to restore and protect the skin’s natural moisture barrier.
Co-founders Colette Laxton and Mark Curry highlight that while many barrier serums populate the skincare market, the Ectoin Hydro-Barrier Serum sets itself apart by addressing both barrier reinforcement and hydration. They emphasize that optimal skin health requires more than just a focus on barrier protection; effective hydration is equally crucial.
Source: Cosmeticsbusiness