Trends of 2024
In 2024, beauty lovers have turned their attention to a diverse array of trends, according to Google’s Year in Search report. Notable styles capturing interest this year include the bold mob wife aesthetic, Charli XCX’s playful ‘Brat’ look, creative nail art, and the revival of oil pulling.
The Mob Wife Aesthetic
One of the standout beauty searches has been the audacious mob wife aesthetic. This look, which takes inspiration from the glamorous wives of organized crime figures, embodies extravagance through voluminous hairstyles, striking red lips, and luxurious outerwear, embellished with loads of gold jewelry.
Jenny Lee, the Lead Analyst at Google Trends, pointed out that while beauty enthusiasts have gravitated towards minimalist styles like “quiet luxury” and the “clean girl” aesthetic, the mob wife look offers a vibrant and exaggerated contrast. Its rise in popularity can be largely attributed to its vibrant presence on social media, where its bold, unapologetic style resonates with many followers.
Evolution of Beauty Preferences
These insights reveal how beauty preferences continue to evolve, shaped significantly by cultural icons and the digital world’s influence. As trends come and go, it’s clear that this year’s search behavior reflects a dynamic interplay between various styles and societal inspirations.
Source: Cosmeticsbusiness